Via: BusinessWeek - Microsoft's Games Get Serious Innovation December 21, 2007 Following my prior post Microsoft Shaping The Serious Games Movement Into A Multi-Billion Dollar Market , where I state that "by no means would Microsoft join either a current $ 150 mill ion dollar market or a to-be $ 1 billion market only in 2011" (as projected by a few sources), BusinessWeek has published an article this week where David Boker, senior director of the Business Development Group at Microsoft's Aces Studio, one of Microsoft's game studios where ESP was developed, says Microsoft conservatively estimates this market at $9 billion. Contextualizing the $ 9 Billion Market Size - Under MS Perspective "Up until 2007, we haven't had time or energy to invest in that sort of thing," Boker says. "However, we knew the market was there. And it became clear how we could capitalize on that." The strategy—to explore new ways of finding a new r
DIGGING UP THE BEST OF SERIOUS GAMES & SIMULATIONS MARKET AND EXPLORING THE SUCCESSFUL USE OF GAME-BASED LEARNING